Case Study: CADDi – Dairy Conveyor Corp Customer Testimonial Videos

CADDi is an AI-powered manufacturing data platform built to transform how manufacturers handle sourcing, quoting, and procurement. But for enterprise decision-makers evaluating a tool like this, nothing builds confidence faster than hearing it directly from a peer. When the product proof comes from real customers, a testimonial video needs to do more than describe results. It needs to tell an authentic, story-driven account that other manufacturers trust.

Digital Alliance Media traveled to Brewster, New York in 2025 to produce a documentary-style customer testimonial video for CADDi featuring Dairy Conveyor Corp Automation, a real-world CADDi customer with a concrete story to tell about procurement efficiency, quoting speed, and operational outcomes. A three-person crew — field producer, cinematographer, and audio engineer — spent a full day on-site capturing interviews with key stakeholders and b-roll of the facility in action, building a peer-to-peer story that speaks directly to procurement teams, sourcing engineers, and enterprise decision-makers evaluating the platform. The final package includes a main testimonial video of two minutes or less in both 16x9 and 9x16 formats, a 30-second cut-down in both orientations, up to 20 still frames pulled from the footage, and all raw footage delivered to CADDi on a hard drive with full rights transfer.

The videos give CADDi's sales and marketing teams an authentic, story-driven asset deployed across their website, LinkedIn, email campaigns, trade show displays, and sales enablement portals. Check out the final videos below! If you are looking for customer testimonial video production in Chicago or Indianapolis, give Digital Alliance a call.

DCC Automation Testimonial Video
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